Types of Research Methods
There are many different types of research used to carry out to get certain results. From the results, we can get an idea of where we can direct our product into the kind of audience we want, and also to identify the do's and don't. There are two kinds of research methods used:
- Quantitative Research,
- Qualitative Research.
Quantitative Research
Quantitive research is the type of research which is used to carry out to get results from a primary source. We can use quantitative research to get the views and thoughts of people so we can guide our product to the right direction. But in order to do this, we must get a vast majority of people to take part in surveys, questionnaires, etc. to get a range of results which vary but also go toward our specific goal.
Qualitative Research
Qualitative research is the type of research in which more open questions are asked to get a much bigger understanding and better result. This type of research is good to understand the thoughts and feelings of the audience. It is also good to work with a hypothesis you have used to set out so it can help you generate ideas and work processes to help aid the product to sell to the audience. Examples of qualitative research is usually done through one-to-one interviews or group interviews, other wise known as focus groups.
There are also two different ways in which we can get data and evidence also. This being the following as:
Primary source or data is data in which have been collected from first hand encounters or being your own information to help contribute to your own work, as it is your own research and self work. Data like this can't be out dated as it is your own information and it can always be used, as opposed to secondary source, you will be finding it from another person or party in which it can be dated, and in some cases, not entirely accurate. Popular ways in which you can obtain primary source is to use are surveys, interviews, etc.
Secondary Source / Data
Secondary source or data is data which has been collected from the past or from other sources, in which to help to contribute to your own work. Data like this can be out dated as it is not your own research or work so it makes it a risk for it to be used as it maybe in use of some one else's research, or maybe copyrighted by someone or another party and this could cause major problems on your own behalf. But on the other side of secondary data, it is much easier to collect as it is distributed any where, and can be searched throughout, such as the internet making it less time consuming, etc. You can also compare secondary to primary source to see whether it is accurate to your own findings and results or to see where you have went wrong and make changes.
Qualitative research is the type of research in which more open questions are asked to get a much bigger understanding and better result. This type of research is good to understand the thoughts and feelings of the audience. It is also good to work with a hypothesis you have used to set out so it can help you generate ideas and work processes to help aid the product to sell to the audience. Examples of qualitative research is usually done through one-to-one interviews or group interviews, other wise known as focus groups.
There are also two different ways in which we can get data and evidence also. This being the following as:
- Primary Source / Data,
- Secondary Source / Data.
Primary source or data is data in which have been collected from first hand encounters or being your own information to help contribute to your own work, as it is your own research and self work. Data like this can't be out dated as it is your own information and it can always be used, as opposed to secondary source, you will be finding it from another person or party in which it can be dated, and in some cases, not entirely accurate. Popular ways in which you can obtain primary source is to use are surveys, interviews, etc.
Secondary Source / Data
Secondary source or data is data which has been collected from the past or from other sources, in which to help to contribute to your own work. Data like this can be out dated as it is not your own research or work so it makes it a risk for it to be used as it maybe in use of some one else's research, or maybe copyrighted by someone or another party and this could cause major problems on your own behalf. But on the other side of secondary data, it is much easier to collect as it is distributed any where, and can be searched throughout, such as the internet making it less time consuming, etc. You can also compare secondary to primary source to see whether it is accurate to your own findings and results or to see where you have went wrong and make changes.
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